2022 – 2023

Change ownership structure
Reorganisation of the management

2023
Walter Güntensperger takes over the shares from Marcel Iseli and becomes the sole owner of the Active Group / Huerzeler – The Cycling Experience.

Four division heads together form the management of Huerzeler – The Cycling Experience. This will be headed, as before, by Urs Weiss, CEO.
Daniel Meyer remains CFO. With the two nominations of Damián Nieto, COO and Roger Graf CSO, we are very well equipped to further develop the company and lead it into the future according to the needs of our guests.

2022
Marcel Iseli resignes as COO/Sports director

2020

Huerzeler –
The cycling experience

The positive development of cycling continues to this day. Triggered, not least, by the pioneering work of Max Hürzeler, who started the cycling boom on Majorca and continued to push ahead together with Walter Güntensperger and Marcel Iseli.

Today, it is no longer just cyclists who are crazy about cycling, but health and pleasure-oriented guests who are interested in our cycle stations or worldwide cycle tours.

Outlook
In order to prepare the Huerzeler brand for the future, the brand positioning was revised in 2019 and resulted in a further development of the brand design.

Cycling Experiences
Contemporary and optimised for digital media, it is not only the design but also our word mark that develops and communicates our added value. We offer MORE than cycling holidays, we provide cycling experience. Therefore "Huerzeler Bicycle Holidays" is now named "Huerzeler – The cycling experience".

2005 – 2020

New foundation
further development

2005
Foundation of the sole proprietorship "Bicycle Holidays Max Hürzeler"

The two new owners transform the pioneering company into a company with professional structures and push the expansion of the cycling stations in Majorca, Andalusia, Lanzarote and Greece. At the same time, the range of worldwide cycling tours is being expanded and the expansion to Andalusia, Novo Sancti Petri follows.

2008
Founding of the travel company "Active Travel AG" for the organisation and direct sales of cycling holidays in Switzerland, which were previously outsourced to Hotelplan.

"Active Travel AG" and "Bicicletas Mallorca S.L." are incorporated into the newly founded parent company "Active Group AG", which also holds the trademark rights to "Bicycle Holidays Max Hürzeler".

2014
Expansion to Lanzarote – a destination ideal for cycling through the winter months – especially also for triathletes.

Cooperation with "Triathlon Holidays GmbH" with offers in Lanzarote and on Majorca.

2015
Change of name and redesign. "Bicycle Holidays Max Huerzeler" becomes "Huerzeler Bicycle Holidays".

2016
Takeover of our long-standing travel agency partner in Germany, "Mallorca Aktiv GmbH", by the "Active Group AG". In order to strengthen and secure the distribution of "Huerzeler Bicycle Holidays" offers in the German market long term. "Active Travel" and "Mallorca Aktiv" jointly use significant synergies in tour operation and travel sales.

2017
Change in the company management. Walter Güntensperger hands over the role of CEO to Urs Weiss and focuses on the function of Chairman.

2019
Expansion to Greece, South Peloponnese.

Development of a holistic brand strategy and profound brand positioning.

1986-2005

Early beginnings and development

1986
What began as a training camp on Majorca in 1986 quickly became a success. At the peak of his sporting career Max Hürzeler retired from cycle racing and concentrated exclusively on organising cycling holidays on Majorca. The rapid initial success and the extremely positive feedback from guests encouraged him to take further steps. He founded "Biciclettas Mallorca S.L.". A company for cycling holidays in Majorca, located in Hotel Delta, near Playa de Palma.

1990
To meet the strong demand, the first racing bicycles are rented out in 1990. High quality and moderate pricing amazes guests and makes bicycle rental an important pillar of our company.

1994
Expansion to Playa de Muro, Hotel Iberostar Playa de Muro. The quality of offer and the topographical advantages of the region speak for this location and ever since made it a real stronghold for cyclists.

2005
Sale and handover of the company to Walter Güntensperger and Marcel Iseli.